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1 орудие маркетинга
Advertising: marketing instrument, marketing medium, marketing tool -
2 средство маркетинга
Advertising: marketing medium, marketing toolУниверсальный русско-английский словарь > средство маркетинга
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3 MSI
medium scale integration — средняя интегральная схема,Marketing Science Institute, Cambridge, Mass — Институт маркетинговых исследований ( США) -
4 маркетинговая среда фирмы
Русско-английский большой базовый словарь > маркетинговая среда фирмы
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5 посредник
1. agentагент пользователя; пользовательский посредник — user agent
2. arbitrator3. fixer4. intermediate party5. intermediator6. medium7. middlemen8. moderator9. conciliator10. dealer11. go-between12. middleman13. negotiator14. stakeholder15. mediator; intermediary; middleman16. intermediary17. umpireСинонимический ряд:арбитр (сущ.) арбитр; третейский судья -
6 маркетинговая среда фирмы
Business: marketing firm mediumУниверсальный русско-английский словарь > маркетинговая среда фирмы
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7 прогноз
forecast, forecasting, projectionдолгосрочный прогноз — long-range / long-term / extended forecast
краткосрочный прогноз — short-range / short-term forecast
оптимистический прогноз — optimistic forecast, hopeful prognosis
прогноз спроса — demand / sales forecast
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8 комплексный план
1. package plan2. comprehensive planРусско-английский большой базовый словарь > комплексный план
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9 перспективный план
1. long-range plan2. long-term planРусско-английский большой базовый словарь > перспективный план
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10 показатель плана
1. plan indicator2. plan targetРусско-английский большой базовый словарь > показатель плана
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11 производственный план
Русско-английский большой базовый словарь > производственный план
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12 расстроить планы
Русско-английский большой базовый словарь > расстроить планы
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13 составить план
1. draw a plan2. lay down an aim -
14 advertising
Mktgthe promotion of goods, services, or ideas, through paid announcements. Advertising aims to persuade or inform the general public and can be used to induce purchase, increase brand awareness, or enhance product differentiation. An advertisement has two main components: the message and the medium by which it is transmitted. Advertising forms just one part of an organization’s total marketing strategy. -
15 e-commerce
E-comthe exchange of goods, information products, or services via an electronic medium such as the Internet. Originally limited to buying and selling, it has evolved to include such functions as customer service, marketing, and advertising. [m1] Also known as electronic commerce, web commerce -
16 information overload
E-comthe problem caused by the excessive quantity of Web and e-mail-based information and the Internet’s inability to discriminate between useful and useless material. In 1997, the problem of information overload was identified in an influential report from the British MCA (Marketing and Communication Agency). The report concluded that “information overload is not simply the problem of too much information. It is the problem of too much irrelevant information caused by the heavy reliance on one medium (the Internet) to distribute information.” -
17 Lumière, Charles Antoine
SUBJECT AREA: Photography, film and optics[br]b. 13 March 1840 Ormoy, Franced. 16 April 1911[br]French photographer and photographie manufacturer.[br]Orphaned when his parents died of cholera, at the age of 14 he was taken by his elder sister to live in Marcilly-le-Hayer. Apprenticed to a joiner, he was also interested in chemistry and physics, but his great love was drawing and painting. The leading water-colourist Auguste Constantin took him into his Paris home as an apprentice and taught him the whole business of painting. He was able to earn his living as a sign-painter, and numbered among his clients several photographers. This led to an interest in photography, which caused him to abandon the safe trade of sign-painter for that of photographer.Lumière took a post with a photographer in Besançon in 1862. He set up business on his own account in 1865 and moved to Lyons c.1870, joining his friend and fellow photographer Emile Lebeau. The business prospered; in 1879 he installed an electricity generator in his studio to run the newly invented Van de Weyde electric arc lamp, permitting portraiture in all weathers and at all times. With the arrival of the dry-plate process c. 1880, the Lumière business looked to employ the new medium. His second son, Louis Lumière (b. 5 October 1864 Besançon, France; d. 6 June 1948 Bandol, France; see under Lumière, Auguste), fresh from college, experimented with emulsions with which his 12-year-old sister coated glass plates. While still running the studio, Antoine started marketing the plates, which were the first to be made in France, and production was soon up to 4,000 plates a day. Under his guidance A.Lumière et ses Fils acquired a worldwide reputation for the quality and originality of its products.After his retirement from business, when he handed it over to his sons, Auguste (see Lumière, Auguste) and Louis, he took up painting again and successfully exhibited in several Salons. He was a Chevalier of the Légion d'honneur, a recognition of his participation in the 1893 World's Colombian Exposition in Chicago.[br]Further ReadingGuy Borgé, 1980, Prestige de la photographie, Nos. 8 and 9, Paris.BCBiographical history of technology > Lumière, Charles Antoine
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18 план
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19 расстраивать планы
1. upset the plans2. upsetting the plansРусско-английский военно-политический словарь > расстраивать планы
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20 план
- 1
- 2
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